• Privacy Policy

Privacy Policy

Privacy Policy

Last Updated: 24/11/2025

1. Introduction

Homemerce ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website https://homemerce.com or purchase our products (home decorations, covings, mouldings).

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller Details:

Trading Name: Homemerce Ltd
Company Registration Number: 13708514
Registered Office Address: 59 Coton road, 1st Floor, Nuneaton CV11 5TS, Coventry, UK
VAT Number: GB394406675
Email: support@homemerce.com
Contact Form: https://homemerce.com/contact


2. What Personal Data We Collect

We collect and process the following categories of personal data:

2.1 Information You Provide to Us:

  • Identity Data: Name, title
  • Contact Data: Billing address, delivery address, email address, telephone number
  • Order Data: Products purchased, order history, payment method
  • Financial Data: Payment card details (processed securely by third-party payment processors, we do not store full card details)
  • Account Data: Username, encrypted password (if you create an account)
  • Communications Data: Your communications with us via email, contact forms, phone, or social media

2.2 Information We Collect Automatically:

  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
  • Usage Data: Information about how you use our website, products, and services, including pages visited, time spent on pages, links clicked
  • Cookie Data: Information collected through cookies and similar technologies (see our separate Cookie Policy)

2.3 Information from Third Parties:

  • Payment Processors: Transaction confirmation and fraud prevention data from payment service providers (e.g., Shopify Payments, PayPal, Stripe, Square)
  • Delivery Partners: Delivery confirmation and tracking information from courier companies
  • Marketing Partners: Analytics data from Google Analytics

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

3.1 Legal Basis for Processing:

Purpose Type of Data Legal Basis
Processing and fulfilling your orders Identity, Contact, Order, Financial Performance of a contract with you
Managing payments, fees, and charges Financial, Order Performance of a contract with you
Collecting and recovering money owed to us Identity, Contact, Financial, Order Legitimate interests (to recover debts)
Notifying you about changes to our terms or privacy policy Identity, Contact Legal obligation / Legitimate interests
Asking you to leave a review or survey Identity, Contact, Order Legitimate interests (to improve our services)
Providing customer support Identity, Contact, Communications Performance of a contract / Legitimate interests
Sending marketing communications (with consent) Identity, Contact Consent
Improving our website, products/services Technical, Usage Legitimate interests (to improve our business)
Fraud prevention and security Identity, Contact, Financial, Technical Legitimate interests (to protect our business) / Legal obligation
Compliance with legal obligations (e.g., accounting, tax) All relevant data Legal obligation

3.2 Specific Purposes:

Order Processing: We use your personal data to:

  • Process your order and deliver products
  • Communicate with you about your order
  • Handle returns and refunds
  • Provide customer support

Marketing: With your consent, we may send you:

  • Promotional emails about new products, special offers
  • Information about products or services we think may interest you

You can opt out of marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us at support@homemerce.com
  • Updating your account preferences (if applicable)

Website Improvement: We use analytics data to understand how visitors use our website and improve user experience.

4. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

4.1 Service Providers (Data Processors):

  • Payment Processors: Shopify Payment, PayPal, Stripe, Square for secure payment processing
  • Delivery Companies: Royal Mail, DPD, DX for order fulfilment and tracking
  • Website Hosting Providers: Shopify.com for website infrastructure
  • Email Service Providers: Google Workspace for sending order confirmations and marketing emails (with consent)
  • Analytics Providers: Google Analytics to understand website usage
  • Customer Service Software: eDesk for managing customer inquiries

All third-party service providers are required to keep your personal data secure and confidential and may only use it for the specific purposes we have instructed.

4.2 Legal Requirements:

We may disclose your personal data if required by law, regulation, legal process, or government request, including to:

  • Comply with legal obligations
  • Protect and defend our rights or property
  • Prevent fraud or investigate suspected illegal activities
  • Protect the personal safety of users or the public

4.3 Business Transfers:

If we sell or merge our business, your personal data may be transferred to the new owner.

We do not sell, rent, or lease your personal data to third parties for their marketing purposes.

5. International Data Transfers

Your personal data may be transferred to and processed in countries outside the United Kingdom, including the European Economic Area (EEA).

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs) approved by the UK authorities
  • Transfers to countries with an adequacy decision from the UK Government
  • Other approved transfer mechanisms under UK GDPR

For more information about our international transfers and safeguards, please contact us at support@homemerce.com.

6. Data Security

We have implemented appropriate technical and organisational security measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage.

Security Measures Include:

  • Encryption: All payment information is transmitted using Secure Socket Layer (SSL) encryption
  • Secure Payment Processing: We do not store full credit/debit card details on our systems; payments are processed by PCI-DSS compliant third-party processors
  • Password Protection: Account passwords are encrypted, and we cannot view them (if you forget your password, we can only reset it)
  • Access Controls: Personal data is only accessible to authorized personnel who need it for their job duties
  • Regular Security Reviews: We regularly review and update our security measures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

If you suspect unauthorized access to your account, please contact us immediately at support@homemerce.com.

7. How Long We Keep Your Data

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for legal, accounting, or reporting requirements.

Data Retention Periods:

Data Type Retention Period
Order and transaction data 7 years (UK tax and accounting requirements)
Customer account data Until account deletion requested, or 3 years of inactivity
Marketing consent records Until consent is withdrawn, plus 3 years
Customer service communications 3 years from last contact
Website analytics data 26 months (standard Google Analytics retention)
CCTV footage (if applicable) 30 days

After the retention period expires, we will securely delete or anonymise your personal data.

8. Your Rights Under UK GDPR

Under data protection law, you have the following rights:

8.1 Right of Access

You have the right to request a copy of the personal data we hold about you (Subject Access Request).

8.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal data.

8.3 Right to Erasure ('Right to be Forgotten')

You have the right to request deletion of your personal data in certain circumstances, such as:

  • The data is no longer necessary for the purpose it was collected
  • You withdraw consent (where consent was the legal basis)
  • You object to processing based on legitimate interests
  • The data was unlawfully processed

Note: This right is not absolute and may be limited by legal obligations to retain certain data (e.g., for tax purposes).

8.4 Right to Restriction of Processing

You have the right to request that we suspend processing of your personal data in certain circumstances.

8.5 Right to Data Portability

You have the right to request transfer of your personal data to another organisation in a structured, commonly used, machine-readable format.

8.6 Right to Object

You have the right to object to:

  • Processing based on legitimate interests
  • Direct marketing (including profiling)
  • Processing for research/statistical purposes

8.7 Rights Related to Automated Decision-Making

We do not currently use automated decision-making or profiling. If this changes, we will update this policy and inform you accordingly.

8.8 Right to Withdraw Consent

Where we rely on consent as the legal basis for processing, you have the right to withdraw consent at any time. This will not affect the lawfulness of processing before withdrawal.

9. How to Exercise Your Rights

To exercise any of your rights, please contact us:

Email: support@homemerce.com
Contact Form: https://homemerce.com/contact
Address: Homemerce Ltd, 59 Coton road, 1st Floor, Nuneaton CV11 5TS, Coventry, UK 

Returns are not accepted at the above address. Please refer to our Returns Policy for instructions.

We will respond to your request within one month. In complex cases, we may extend this by a further two months and will notify you.

You will not have to pay a fee to exercise your rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive, or we may refuse to comply with your request in these circumstances.

We may need to verify your identity before responding to requests to protect your personal data from unauthorised disclosure.

10. Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies. For detailed information about what cookies we use and why, please see our separate Cookie Policy.

What are cookies? Cookies are small text files placed on your device when you visit our website. They help us:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve website functionality and user experience

Cookie Consent: When you first visit our website, we will ask for your consent to use non-essential cookies. You can change your cookie preferences at any time using our cookie settings tool or by adjusting your browser settings.

11. Third-Party Links

Our website may contain links to third-party websites, plugins, and applications (e.g., social media platforms, payment providers).

We are not responsible for the privacy practices of these third parties. Clicking on third-party links may allow them to collect or share data about you.

We encourage you to read the privacy policies of any third-party websites you visit.

12. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at support@homemerce.com, and we will delete such information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

We will notify you of any material changes by:

  • Posting the updated policy on this page with a new "Last Updated" date

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

Previous versions of this policy are available upon request.

14. Complaints and Regulatory Authority

If you have concerns about how we handle your personal data, please contact us first at support@homemerce.com. We will investigate and respond to your complaint.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

The ICO provides guidance on data protection rights and handles complaints about data protection violations.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: support@homemerce.com
Contact Form: https://homemerce.com/contact

Address: 59 Coton road, 1st Floor, Nuneaton CV11 5TS, Coventry, UK 

Returns are not accepted at the above address. Please refer to our Returns Policy for instructions.